Photo © bil paul sixtiespix.com
Photo © bil paul sixtiespix.com
Photo © bil paul sixtiespix.com
"Nobody can do everything,
but everyone can do something."
Wavy Gravy & Estelle Cimino
Photo © bil paul sixtiespix.com
Photo © bil paul sixtiespix.com
"Get your motor running..."
Photo © bil paul sixtiespix.com
The status quo doesn’t want the counterculture preserved.
The powers that be want counterculture history to be the last thing that is preserved.
V. Vale Search & Destroy, RE/Search

Introducing the Counterculture Museum!

Opening Spring 2025 — At the intersection of Haight & Ashbury

Welcome to the Counterculture Museum—a groundbreaking new museum opening in the heart of San Francisco, a city at the center of transformative ideas. Created by the founders and management of The Beat Museum, established in 2003, we are building upon a legacy of celebrating movements that have reshaped our world. Our mission is to promote a deeper understanding of countercultural movements—from the Beat Generation, hippies, the civil rights movement, women’s liberation, LGBTQ+ rights, and beyond. These movements pushed boundaries and embraced modern values, shaping society in their time. They sparked creative expression and became powerful catalysts for lasting social change that still resonates today.

As a dynamic space for learning, engagement, and inspiration, the Counterculture Museum will examine the history, challenges, and lasting impact of these movements. Exhibitions will showcase the past, while drawing connections to the present, demonstrating how the ideals and struggles of previous generations carry on today.

We are calling on individuals, organizations, and communities who share our passion for preserving this critical history to support our mission. Your contributions will help ensure that the stories of these movements continue to engage and inspire future generations.

Thank you for your support!


Make a Donation


Become a Member

  • Admission for one for an entire year to the museum and special exhibitions
  • 10% discount at the museum gift shop or on our online shop
  • E-newsletter with updates on exhibits and events

Advocate

$250/year

  • Free admission for two for an entire year
  • 15% discount at the gift shop or on our online shop
  • Invitations to members-only events and exhibition previews
  • Recognition on the museum’s website

Activist

$500/year

  • Free admission for a group of four for an entire year
  • Invitations to members-only events and exhibition previews
  • 20% discount at the gift shop or on our online shop
  • Recognition on the museum’s website

Change Maker

$1,000/year

  • All Activist benefits
  • Private, curator-led tour for up to six guests

Visionary

$5,000/year

  • All Change Maker benefits
  • Invitation to a private dinner with museum leadership and special guests
  • Complimentary tickets to special events, including film screenings and panel discussions

Are you or your organization interested in a greater role in the Counterculture Museum?
Consider a Sponsorship: