Group Tours & Events

For over twenty years now, the Beat Museum has been a popular destination for student groups and educators seeking a fresh perspective on an often-overlooked aspect of literary and cultural history. Now that story continues over at the Counterculture Museum.

For years, one of the most captivating stories for our visitors has been how the Beat Generation sparked the hippie era and other counterculture movements of the 1960s and beyond where creative spirits and trailblazing ideas once shaped history. A school field trip to the Counterculture Museum brings these fascinating ideas to life, inspiring students to explore how these cultural shifts shaped the world they live in today — making your event feel truly inspired.

If you’re an educator or organizer of events for student groups, please consider a visit to the Counterculture Museum for your next field trip!

Group Tours of the CCM

Guided tours of the Counterculture Museum offer a personalized journey ideal for student groups, team building, or entertaining guests. This is a fun, interactive opportunity to learn about:

How did movements like the Beat Generation give way to the counterculture of the 1960s?
How the advent of television brought these tumultuous times straight into Americans’ living rooms.
Feminism: more than a century of struggle for the vote, for women’s rights, liberation, and dignity.
Movements for racial justice from SF to the nationwide Civil Rights Movement.
The drug culture, psychedelics, the Acid Tests, the Further Bus and the Merry Pranksters.
The Vietnam War and the peace movement that resisted it.
Underground newspapers, the San Francisco Oracle, and underground comix.
Rock ‘n’ roll, the Grateful Dead, the San Francisco Sound and beyond.
LGBTQ+ history and liberation.
The environmental movement

…and much more!

We can also customize your group tour to address your specific interests.
Please contact us below, and let us know how we can help.

90-minute guided tours of the CCM start at $225 for groups of 15 or fewer. $15 each for additional attendees.

Private Events

Looking for an unforgettable venue for your next event? Whether you’re planning a team-building retreat, celebrating a milestone birthday, or hosting a one of a kind gathering, make it truly memorable by booking the Counterculture Museum — right at the iconic corner of Haight & Ashbury. Immerse your guests in an inspiring, historic atmosphere where creativity and change once thrived. Let the spirit of the counterculture make your event as unique as the neighborhood itself!

We offer flexible scheduling, reasonable rates, and remember—the CCM is a nonprofit, and your money is going to a great cause!

Group Tours of the CCM

Private Events

Contact Us!